The top rung

Somebody has to own AI in your business.
Right now nobody does.

Big companies hired a Chief AI Officer to answer for this. You are not hiring one at $180,000 a year, and you should not have to become one at eleven at night. So you rent mine. I own the roadmap, install the systems, train your people, and stay on the hook for whether any of it still works in March.

Start with the audit → $2,500, credited in full against the build · 90-second form · I read every one
Installed in person, at your office
$10,000/yr found or your money back
Month to month, no lock-in
You own every account
Why the job exists

You already know you need this.
You do not have time to deal with it.

That sentence comes up in almost every conversation I have. It is not a knowledge problem. Owners know AI matters. What they do not have is a person whose actual job is to make it earn money, so it stays a browser tab they open on a slow Tuesday.

01

The tools are bought and nobody opens them

Three subscriptions, one internal champion who got busy, and a line item nobody wants to raise at the staff meeting. Software does not implement itself.

02

You are the bottleneck and the IT department

Every question routes to you because you are the only one who has read anything. That is a second job you did not apply for.

03

What worked in January broke in April

Automations rot. A form changes, a staff member leaves, a vendor updates something, and nobody notices until a customer does.

04

The consultant left a deck

A strategy document is not a system. If it did not come back running on your accounts, you paid for homework.

The scope

Five jobs, in this order, until every one runs without you

There is a right sequence, and starting in the wrong place is the most common way this goes badly. We automate the cheapest, least visible work first, because it buys back the hours that pay for the next rung. Marketing is the exciting one and it is third on the list for a reason.

01Rung 1 · start here

The back office

so the paperwork stops waiting on you

Inbox triage, scheduling, invoicing, bookkeeping, chasing paperwork. The work nobody sees, that eats a full day a week, and that a machine is genuinely good at.

02Rung 2

Client delivery

so no job stalls between sold and done

Everything around the service except the hands-on part. Intake, booking the job, capturing the order, follow-up, and getting the invoice out the same week the work finished.

03Rung 3

The content engine

so you stop going quiet for months at a time

Ideas, copy, posting cadence, campaign variants. The biggest time sink in most businesses and the one owners most often abandon after four weeks.

04Rung 4

Lead response

so no lead dies over a weekend

Qualifying, answering fast, and following up more times than a human will. Deliberately later, so you stay close to your own buyers while the rest gets stable.

05Rung 5

The owner’s scoreboard

so you stop guessing how the month is going

Where the money came from, where it went, what is slipping, what your team is stuck on. The rung that hands back the thing you actually wanted, which is room to think.

The role

Somebody owns all five

so it stops being the thing you poke at on a slow Tuesday

Any competent contractor can build one of these. The Chief AI Officer decides which rung you are on, when to climb, and what to kill. That judgment is the product.

The first 90 days

What actually happens, week by week

There is no discovery phase that produces a document. Every session ends with something running on your accounts.

WK 1
Measure

We write down what today costs

I sit with you and your people and map where the hours and the money actually go. We agree the number in writing before anything gets built, because a “before” cannot be measured after the fact. If the documented leak does not clear $10,000 a year, you get the audit fee back that day.

WK 2
Install

Your system goes in, in person

I drive to your office and set it up on accounts in your name. You do not install anything, configure anything, or read a setup guide. If it cannot be made click-and-it-works for your least technical employee, it is not finished.

WK 3-4
Rung 1

The back office comes off your plate

The first rung goes live and we watch it for a fortnight before touching anything else. One function working end to end beats five half-built.

WK 5-8
Train

Your team learns to drive it

This is the part most people skip and it is why most implementations die quietly. Your staff get taught on your systems with your data, until using it is easier than not using it.

WK 9-12
Climb

Next rung, and the scoreboard turns on

We move up the ladder and you start seeing the numbers. From here it settles into a standing monthly rhythm: what moved, what broke, what is next.

Ongoing
Ongoing

Someone stays on the hook

Building it is about a third of the job. The other two thirds is keeping it producing while your business changes underneath it. That is what the monthly buys, and it is the only reason this is a role rather than a project.

Fit

Who this is for, and who it is not

I would rather lose the call than take the wrong one. Read the right-hand column honestly.

This is built for you if
  • There is at least one full-time role worth of repetitive work in the building, roughly $60,000 a year. That is the only size test that matters
  • You are the owner and you are still in the weeds on work you stopped enjoying years ago
  • The admin load has outgrown the people carrying it, and hiring another body is the obvious next move you keep putting off
  • You are within driving distance of Coeur d’Alene, Sandpoint or Spokane, or you will host me for the install
  • You want to own the systems outright, on your accounts, including the ability to remove me
Go somewhere else if
  • The repetitive work does not add up to a part-time role yet. There is not enough there for this to pay for itself, and I will say so on the call
  • You want a chatbot on your website and nothing else
  • You want a tool recommendation you can implement yourself. The guides are free, take them
  • You cannot give access to the systems the work actually lives in
  • You want AI writing in your voice with nobody ever reviewing what it wrote
Price

Priced against the person you would otherwise hire

Every tier is anchored to a real salary, because that is the honest comparison. The rule I hold myself to: each tier has to show at least double its cost in value you can count, in your own numbers. If we cannot find it, you are on the wrong tier and I will tell you so.

Under 5 people

Assistant

Stands in for a part-time admin or VA, roughly $20,000 to $40,000 a year.

$1,000/mo

The back office rung, plus an hour with me every week.

  • One rung, running
  • Weekly working hour
  • Month to month
20+ people

Fractional Operator

Stands in for an operations manager, roughly $80,000 to $120,000 a year.

$3,500–5,000/mo

All five rungs, including sales and the leadership scoreboard.

  • The full ladder
  • Sales and pipeline systems
  • Owner reporting cadence
  • Month to month

The two things that sit in front of the monthly

The audit is $2,500, and if you go on to build with me the whole $2,500 comes off the build. It buys the diagnostic, the written number, and your AI architecture installed and running on your accounts. Training is not included in it, and that is deliberate. Training is what the monthly is for.

The install runs $1,500 to $10,000 one time, depending on how many rungs you want standing up at once. A single rung is the low end. The complete five-rung system is the top.

The comparison

Against actually hiring somebody

Hiring an operations manager
  • $80,000 to $120,000 in salary, plus payroll tax, benefits and a desk
  • Six to twelve weeks to hire, and longer before they are useful
  • Knows your business, but learns AI on your dime
  • Works forty hours a week and takes holidays
  • If it does not work out, you have a hard conversation and start over
Renting the role
  • $12,000 to $60,000 a year depending on tier, with no employment overhead
  • First rung running inside a month
  • Arrives knowing the tooling, and learns your business in week one
  • The systems run overnight, on weekends, and while you are at your kid’s game
  • Month to month. You cancel by telling me, and you keep every account
Questions

What people ask before they say yes

What happens if I want you gone?

You tell me and we stop. Everything sits on accounts in your name, set up that way on purpose, and I can show you the button that removes my access before you ever hand anything over. There is no contract to escape and none of your data lives anywhere I control.

I have been burned by an agency before.

Almost everyone has, and it is usually the same story: a retainer, a monthly report, and nothing in the business that visibly changed. The difference here is that the first thing we do is write down what today costs, in your figures, with your sign-off. After that, the question of whether it is working is arithmetic instead of opinion.

My team is not technical and will not use it.

That is the correct thing to worry about, and it is why training is the whole back half of the engagement. If your least confident employee cannot open it and have it work, I have not finished. It is the same reason I install in person rather than sending a login.

Is my data going into a chatbot somewhere?

No. Your system runs on infrastructure you own, under your accounts, in your name. That is a deliberate structural choice, and it is why the offboarding answer above is one sentence long.

How is this different from buying the software myself?

Mostly it is not, and if you have the time and the appetite to run it yourself I would rather you did. The guides are free and there is no gate on them. What you are paying for here is somebody else owning whether it works, including in March when a vendor changes something and nobody in your building notices.

How fast do I see anything?

The first rung is live inside a month. That is deliberate: one function working end to end, watched for two weeks, before we touch the next thing.

What if you find less than $10,000?

You get the audit fee back. The number is documented on day one in your own figures with your signature on it, so it is a binary test agreed in advance rather than something either of us can reinterpret later.

Or start smaller

You do not have to buy the whole ladder

Every rung is sold on its own. Most people start with one, watch it work, and climb once it has paid for itself.

Hire the role, not the headcount.

Start with the audit. You get the number, the map, and your system installed and running, and every dollar of it comes off the build if you go on.

Start with the audit →

$2,500, credited in full · $10,000/yr found or your money back · 90-second form, read personally