Eight short sections, about fifteen minutes. Most owners have never
written this down in one place, and the gaps are usually worth more than the answers. Answer from
memory — if you have to go look something up, that is itself an answer.
Section 1 of 9
1
How work arrives
Every business has more front doors than the owner remembers.
The tell: if the honest answer to the last one is “I wouldn't,” you are in
good company. It is the most common gap on this page and the cheapest one to close.
2
How it gets priced
The quote, proposal or listing presentation is usually the most expensive hour in the building.
The tell: most owners can name the win rate roughly and cannot say what became of the
ones that never came back. Those are usually still sitting there unanswered, which is a different problem
from losing them.
3
What “done” means
The work stops long before the job does.
The tell: the gap between the invoice question and the one after it is where most of the
recoverable money in a project business sits. Closeout gets done on someone's own time and nobody bills for it,
then the client never hears from you again.
4
The three numbers you check
The ones you look at in a real week, however often that is.
The tell: a number you see thirty days late can only explain a decision you already made,
because by then the month is spent. If all three arrive at month end, you are steering on history — and
that is fixable.
5
What it all runs on
Not which tools you like. Which ones are still charging you.
The tell: “I do not know” to the subscription question is not carelessness —
it is what happens when nobody owns the list. It is also the fastest money on this page.
6
How the calls get made
Every owner has a way of deciding. Most have never said it out loud.
7
What happens after
The work is finished, the invoice is paid. Then what?
The tell: a customer list you cannot reach tomorrow is not a list. It is the
single most valuable thing most businesses own and cannot use.
8
Your time, and what good looks like
The owner's week is usually where the biggest wins are hiding.
9
Last thing, then your read
Three optional questions that change which findings actually matter for a business your size.
Gaelan reads every one of these himself. No sequence, no drip, no list you have to
get off later.
One ladder, one price list
Everything 7B does runs on the same three steps: a free Operations Map, then a $2,500 Audit that comes off your build in full, then the install and the monthly that keeps it working.
